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Gatsby Eau De Bold
Project type
New Product Development, Project Management, SKU penetration, Deodorant Creation, Fragrance Development, Line Extension
Location
Indonesia
Gatsby Eau De Bold is a project that focuses to strengthen Gatsby's position in the fragrance category by getting back its position as a market leader in a particular category. Furthermore, this project aims to accomplish 20% market share from the competitors that exist in the mass market segment.
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